Plastic Logic, the Cambridge company developing a revolutionary new technology for printing electronic devices, is gearing up for product launch and a share of a multi-billion dollar windfall. And it is following a world-class commercialisation model.

Just as Cambridge chip superstar ARM cashed in by having its microprocessors in the iPod which didn’t hit the market until well after the first MP3 players were launched - so Plastic Logic is content purring in the slipstream of fellow electronic reader pioneers.

A senior source revealed to Business Weekly: “The Amazon Kindle, Sony LIBRIe and IRex iLiad are opening up the market for us.

“They are all glass-based and we will be the first plastic-based eReader, giving a much better experience because the display is larger and a lot lighter, so it can be held in one hand.

“It will also be cheaper. Do not forget there were lots of MP3 players before the iPod came out.”

CEO Richard Archuleta added: “The first application of the company’s core plastic electronics technology in revolutionary flexible displays has very exciting market potential. Plastic Logic has made amazing progress and has the backing of a first class investor base.”

Plastic Logic hasn’t revised is opinion that it will be the first to ap ply the new technology to a fully commercial application - flexible active-matrix displays.

The company’s first target market is flexible active-matrix displays for electronic readers. In January 2007 Plastic Logic raised $100m of equity finance to create the first fully commercial plastic electronics production facility which will start to produce display modules soon this year.

A video comparing LCDs with Plastic Logic’s  [via businessweekly]