NewspaperDirect Inc., the world leader in multi-channel newspaper and magazine content distribution and monetization, is showcasing its iPhone Reader Application and new iRex DR 1000 PressReader features at the O’Reilly Tools of Change for Publishing Conference being held in New York City, February 9-11, 2009.

PressDisplay.com’s PressReader software was introduced two months ago for the iRex Digital Reader 1000 series, resulting in thousands of downloads of the application on one of today’s hottest e-Readers. With only one PressReader software download, iRex DR1000 users can quickly and easily download hundreds of their favorite publications and read them at their leisure. This week, NewspaperDirect and PressDisplay will unveil its new PressReader features on the iRex DR1000, which will allow readers to view publications not only in a full image replica format, but now in an easy-to-read text view, with tables of contents listed and active link jumps. Unlike the Kindle e-Reader which uses RSS feeds to populate the device with limited website content, PressDisplay’s PressReader application delivers the full content of a printed edition to supported devices, giving readers more of what they want, when they want it. [via newspaperdirect]